Our Power BI Consulting Services for Marketing and Advertising
Power BI is a business intelligence and data visualization tool that allows you to connect to various sources of data, analyse them, and create interactive reports and dashboards. Power BI can help marketing and advertising businesses to transform their operations and meet customer demands by providing them with actionable insights into their campaigns, customers and contracts.
We are a Power BI Consultancy for marketing companies who want to take control of their data.
This results in:
End-to-end Power BI projects from start to finish
Managed service – choose the best SLA for your goals
Training for your BI and finance teams
Features of Power BI that are useful for Marketing
Integration with Multiple Data Sources:
Power BI seamlessly integrates with a variety of data sources, such as Google Analytics, social media platforms, CRM systems, and more. This enables marketers to consolidate data from different channels into a single platform, providing a comprehensive view of their marketing efforts.
Enhanced Data Visualization:
Power BI allows marketers and advertisers to create dynamic, visually appealing reports and dashboards. These visualizations make it easier to understand complex data and spot trends, which is crucial for making informed decisions about marketing strategies.
Customizable Dashboards and Reports:
With features designed to help firms comply with financial regulations and standards, Power BI supports data governance and security. This includes data protection capabilities, audit trails, and access controls to ensure sensitive financial information is securely managed.
Q&A:
Power BI can answer natural language queries from the users, and provide visual and textual responses. Q&A allows marketing and advertising businesses to ask questions about their data in their own words, and get instant answers without writing any code or formula
Benefits of Power BI for Marketing
Real-Time Data Analysis:
With Power BI, marketing teams can analyse data in real-time. This is particularly useful for monitoring campaign performance and adjusting strategies on the fly to improve outcomes. For example, if an ad is performing well in certain demographics, resources can be reallocated instantly to capitalize on this trend.
Customer Insights:
By leveraging the deep analytical capabilities of Power BI, marketers can gain detailed insights into customer behavior and preferences. This can help in segmenting the audience more effectively, personalizing marketing messages, and optimizing targeting strategies.
Campaign Performance Tracking:
Power BI helps track the performance of marketing campaigns across various channels. Marketers can measure ROI, conversion rates, and other key performance indicators (KPIs), helping them to identify successful tactics and areas that need improvement.
Our experience in Marketing and Advertising
Notable Clients in Marketing and Advertising
Rewards4Racing is an award-winning loyalty program in British racing that allows you to save money on your raceday experiences.
Linney is a world-class, multichannel marketing services group. Their expertise spans various areas, including print management, fulfilment, and design
Why does the Marketing Industry need Power BI services?
- To map data together with priority areas for your business
- Data Modelling
- Data Visualization
- Data Analysis
- Data-driven decisions
We work closely with your team to make sure it all goes smoothly
We take a deep dive in your reporting set up
We provide full strategy and training
Service led business
Mapped out five-step process
