Our Data Analytics Consulting Services for eCommerce
We provide a service-led data analytics consulting solution for eCommerce companies who want to take control of their data.
This results in:
Improved business performance and understanding
Confident decision-making from reliable data
Turning your eCommerce company's data into insights and actions
Data Analytics for eCommerce
Data analytics offers several advantages for ecommerce businesses. If you are not using the increasing volumes of data that your ecommerce business is generating then you are probably being left behind
From efficient reporting of product performance to machine learning and AI. Retailers are increasingly seeing the benefits of using this data to competitive advantage
Key success factors in eCommerce
Sales
The ability to give the customer what they need when they need it, for the right price
Inventory Control
Ensuring the right level of stock holding, too much can be an even bigger problem than too little
Purchasing
Not only for the right price, the quality, timeliness and reliability
Retail Operations
Retail operations need to be efficient, effective and achieve excellence.
Great Customer Experience
Understanding your customer and their needs, happy customers are usually repeat customers
To make informed decisions from customer behaviour
To forecast properly and keep track of trends
To improve both performance and productivity
Use cases of Analytics in retail
Improved Decision-Making:
Data-driven insights help retailers make informed choices regarding inventory management, pricing strategies, and marketing campaigns.
Real-time analytics enable quick adjustments based on market trends and customer behaviour.
Enhanced Customer Experience:
Personalization: Retailers can tailor recommendations, offers, and product suggestions to individual customers.
Inventory Availability: Analytics ensure products are in stock when customers need them.
Customer Segmentation: Retailers can identify high-value customers and target them effectively.
Optimized Supply Chain:
Demand Forecasting: Predictive analytics helps retailers anticipate demand fluctuations and optimize inventory levels.
Efficient Logistics: Analytics streamline supply chain processes, reducing costs and delivery times.
Pricing and Promotion Optimization:
Dynamic Pricing: Retailers adjust prices based on demand, competitor pricing, and other factors.
Promotion Effectiveness: Analytics assess the impact of discounts and promotions on sales.
Fraud Detection and Loss Prevention:
Anomaly detection algorithms identify suspicious transactions or inventory discrepancies.
Retailers can prevent revenue loss due to theft or fraud.
Competitive Advantage:
Retailers leveraging data analytics stay ahead of competitors by adapting swiftly to market changes.
Insights from analytics drive innovation and strategic planning.
Improved Marketing ROI:
Targeted Campaigns: Retailers can allocate marketing budgets efficiently by focusing on high-potential segments.
A/B Testing: Analytics help evaluate the effectiveness of different marketing approaches.
In summary, data analytics empowers retailers to make data-backed decisions, enhance customer satisfaction, and optimize operations, ultimately leading to business growth and success
Success doesn’t come from the data or the insight alone. It happens when it is an inherent part of your retail business processes, with excellent people who can understand, interpret and apply insights from that data
Our Retail Experience:
Simon Harrison ACMA our founder has decades of experience in retail
10 years at Sports Direct, starting as a finance manager. Promoted through to the senior management team as the Head of Operational Finance and Analytics. Working with board members to deliver strategic financial planning for Sales, Margins, Inventory cover. Responsible for the alignment of departmental budgets to the headline company budgets
Simon built a team of analysts, based upon a core skillset of either commercial finance or technical analytics. His role included the leadership of the team of analysts across the business, with representation within functional departments including Buying, Merchandising, E-Commerce, Marketing, and Finance. Fostering knowledge transfer and sharing of best practices.
The aim was to drive confident decision-making as widely as possible, by becoming a data-driven organisation.
Simon began his career at Wm Morrisons Supermarkets, starting as a student working part time and then pursuing a career in Finance. Simon spent 10 years in Senior Management heading up finance in a £300m food manufacturing subsidiary. With responsibilities for systems implementation of finance and ERP systems
Coming from a shop floor background Simon used his experience to enhance his effectiveness in leadership positions. Able to understand how changes to product and processes would flow through to the customer experience
Since moving into the consulting industry Simon has worked with a number of retail clients
Notable Ecommerce clients
Revolutionising reporting at Revolution Beauty
We initiated a proof of concept for Revolution Beauty to demonstrate the power and flexibility that a data warehouse coupled with Power BI can deliver to improve reporting across the business
Connecting to the Netsuite ERP system and external data sources. Power BI provided a much needed self service reporting solution
We’re service led, rather than product-led
Registered Management Accounting practice
We specialise in Database Management for businesses wanting to get the most from their management accounting and analytics
We work directly with your employees to upskill your team
